About
Migros is one of Türkiye’s leading retail companies, operating a wide supermarket and grocery ecosystem across physical stores, online shopping, quick delivery, food delivery, loyalty programs, and private-label products. The brand is strongly associated with everyday grocery shopping in Türkiye and serves customers through different store formats and digital channels, including Migros, Migros Sanal Market, Migros Hemen, Migros Yemek, Macrocenter, Mion, and related group services. Migros describes its main retail brand as a pioneer in the sector, offering quality, variety, affordability, and friendly service through stores across all 81 provinces of Türkiye.
Founded in 1954, Migros has grown from a supermarket chain into a broad retail platform that combines traditional store operations with digital commerce and customer-focused services. Its online grocery and delivery ecosystem plays an important role in the company’s current identity, allowing customers to order fresh produce, packaged food, household essentials, personal care products, and many other categories through web and mobile channels. The Migros app and Sanal Market experience extend the brand beyond physical retail by connecting grocery shopping, fast delivery, campaigns, and loyalty features in one digital environment.
Migros also has a strong loyalty and data-driven retail presence through the Money ecosystem, which supports personalized campaigns, discounts, and shopping benefits. This makes the brand important not only as a supermarket operator but also as a major player in Türkiye’s modern retail, grocery delivery, and retail media landscape. With its store network, digital channels, private-label products, and customer loyalty infrastructure, Migros remains one of the most recognizable and frequently used retail brands in the Turkish market.
